Moses B. Altsech, Ph.D.

Academic Degree(s) and Specialties

• The Pennsylvania State University, Ph.D. in Business Administration (Marketing)
• University of Cincinnati, Bachelor's Degree in Marketing and International Business,  Magna Cum Laude

Areas of Specialization

Customer Service, Customer Satisfaction Research, Consumer Behavior, Strategic Marketing, and Marketing Research.  Dr. Altsech is President and CEO of Executive Training & Consulting (for a summary of his Executive Training and Marketing Consulting expertise visit www.callmoses.com)

Teaching Experience

MBA and undergraduate courses in Consumer Behavior, Marketing Research, Strategic Marketing, International Marketing, Advertising and Promotions, Marketing Communications, Principles of Marketing.

Publications

Published papers in Advances in Consumer Research, The Proceedings of the American Marketing Association Educators' Conference, The Proceedings of the Society for Consumer Psychology Conference, The Journal of Advertising, Corporate Report Wisconsin, The Journal of the Hellenic Diaspora, Chronicles, and the Hebrew University of Jerusalem ACTA Series, and other publications.  Featured as marketing expert in magazine and newspaper articles, as well as radio and television news programs.

Awarded the Alliant Energy Foundation Underkofler Award for Teaching Excellence, the Estervig-Beaubien Oustanding Professor Award, the Butler University Moses B. Altsech Outstanding Professor Award (an award created in Dr. Altsech's honor), the Pennsylvania State University Outstanding Teaching Award, ITI ExecuCall Direct Marketing Award, Direct Marketing Association of Cincinnati Award, and recognized as a Procter and Gamble Research Fellow, and Penn State University Smeal College of Business Teaching Fellow, among others.

Goals/Teaching Philosophy

My goals and teaching philosophy would require more space to adequately explain--however they can be summarized in the following manner:  My goal is to help my students acquire the knowledge needed to master their field of study, but also to help them build skills that will be invaluable in their professional and personal endeavors. I aim to inspire them to conquer their limitations, strive to make a difference in the lives of people they meet, and make learning a lifelong pursuit.  I try to instill in them the practical tools and personal values, the creative vision and strategic thinking that will give them competitive advantage and will help them exceed even their own expectations of success.  I also plan to work towards making Edgewood even more rigorous without sacrificing its values, and even more prominent in ways that will make our former, current, and future students proud.

E-mail Address and Telephone number

(608) 213-4110   moses@edgewood.edu    www.callmoses.com